How to Use Google AdWords Image Extensions

Now that Google has supplementary image extensions to its fashionable AdWords program, it's necessary that marketers learn to differentiate between the wonderful photos which will be approved by Google (and increase conversions) from the so-so (or perhaps even downright awful) photos that will not even create it to the packaging. everybody is aware of however powerful a picture may be. A hanging image jumps out at viewers abundant quicker than intriguing copy and if you decide on the correct pictures on Google AdWords image extensions, you'll be able to each increase your traffic and strengthen your conversion rate. though Google permits marketers to decide on their own pictures, they have to approve each one before they are allowed onto the computer program. therefore with all that in mind, let's take a glance at that pictures ar possible to induce a thumbs up and which can receive a thumbs down on Google AdWords image extensions.

First, it is vital to recollect that Google is hoping these pictures are harking back to advertising pictures in magazines and on billboards. they must have a piece of writing feel, not the direct bluntness of a product shot (head-on, encircled by white space). the pictures mustn't solely be stunning, however, they must additionally augment the packaging and to the viewer's expertise of Google. it's going to take some trial and error to work out simply what works, however here ar some general pointers to stay in mind:

1. keep in mind to concentrate on keyword connection. The keyword of your campaign ought to match the image, not merely relate to that (for example, one marketer's image of dresses was rejected as a result of their keyword was "runways"). due to this rule, you will wish to form separate ad teams so you'll be able to match keywords, images, and duplicate to at least one another.

2. Avoid white house. only 1 of the 3 pictures in your packaging is allowed to possess white house. Google's general rule is that you just ought to fill the maximum amount because of the allowed house as doable.

3. the pictures ought to be prime quality. which means high-resolution, most well-liked image size 640px by 360px, and 16:9 is that the solely magnitude relation allowed. No exceptions!

4. aren't getting too fancy as a result of solely commonplace pictures ar allowed. this implies no animation, gifs, overlays, or logos are accepted (unless the brand could be a part of the product).

5. Finally, the pictures ought to be out there and visual on the client's website.

By victimization the following tips and tricks, you'll be able to make sure that your pictures are allowed and approved onto Google AdWords image extensions.

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